The iconic Cadbury script logo, which is a piece of visual identity unique to the company, was first introduced by the transport fleet in 1921. Over the years Cadbury delivery livery has included advertising slogans such as ' The Chocolate Taste' & ' The First Name in Chocolate.' Over 500, 000 litres of fresh full cream milk is delivered 365 days of the year to Cadbury chocolate factory in Marlbrook, Herefordshire.