Iron Fist Wishbone Sequin Dress, Black

Viscose - A soft material commonly used in outdoor wear

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

Summer - The season between Spring and Autumn. Usually the hottest season of the year

neck - A part of the body distinguishing the head from the torso.

iron - An electrical deviced used for removing creases from fabrics

iron - A chemical element (FE). The most common element on earth

Colour - The categorised spectrum of light visable to humans

Elastane - Also known as Spandex or Lycra, a synthetic fibre with exceptional elasticity

Skeleton - A bodies internal frame constructed from bones.

Innovative - An idea that shows new method and ways of thinking, an original design.

Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.

Very.co.uk are owned by the Shop Direct Group, who are the UK’s largest online and home shopping retailer. They have many brands and home shopping catalogues under their name such as Littlewoods and Isme. Very is a relatively new brand, and sells a variety of products from clothes to furniture and electrical goods. With celebrity collections and national advertising campaigns the brand have established themselves as a major player in the home shopping market. They sell some of the biggest brands such as Reebok, Ted Baker, Apple and Samsung. They cater to fashion, home furnishing, outdoor furniture, textiles, toys, electricals, mobile phones, sporting equipment and jewellery. The brand work on the established mail order concept of allowing customers to open an account and then pay for their items on a monthly basis. This means that they can make their products affordable to all.