Nike Paul Rodriguez 6 Junior Trainers, Black

Leather - Durable and flexible made from the tanning of an animals raw hide

Nike - A major manufacturer of Sportswear and Equipment

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

Red - One of the three primary colours

Colour - The categorised spectrum of light visable to humans

Leather - Made from animal hides, is a flexible and durable material

Sole - The bottom of a shoe.

Heel - Something that comonly belongs to a shoe, can give height particually in ladies shoes.

Logo - A symbol that is usually associated with a brand or product.

Feature - An attribute that makes something stand out.

Kids - A young child.

Tongue - The muscular organ found inside the mouth used for tasting.

Very.co.uk are owned by the Shop Direct Group, who are the UK’s largest online and home shopping retailer. They have many brands and home shopping catalogues under their name such as Littlewoods and Isme. Very is a relatively new brand, and sells a variety of products from clothes to furniture and electrical goods. With celebrity collections and national advertising campaigns the brand have established themselves as a major player in the home shopping market. They sell some of the biggest brands such as Reebok, Ted Baker, Apple and Samsung. They cater to fashion, home furnishing, outdoor furniture, textiles, toys, electricals, mobile phones, sporting equipment and jewellery. The brand work on the established mail order concept of allowing customers to open an account and then pay for their items on a monthly basis. This means that they can make their products affordable to all.