Shimmer Shorts

Gold - A precious highly conductive metal

hot - An indication of the temperature being high and a sensation of heat to the tough

Love - Someone who shows deep affection for someone else.

Gold - A colour, a type of rich metal. Chemical symbol AU.

Understated - Something that is subtle yet comes across in an effective way.

Subtle - Something that is delicate and not to harsh, can be difficult to describe.

This new lingerie store launched in 2011 but already has 6 retail outlets in prime locations such as The Trafford Centre in Manchester and Bluewater in Kent. The brand specialise in a variety of lingerie and nightwear at affordable prices. The name Boux Avenue was created by the owner, infamous business man Theo Paphitis, when he was served by a voluptuous waitress in France named Boux. Their store layout is unconventional and features most of the products displayed in drawers rather than on hanging racks and displays. It is reminiscent of a personal boudoir and has been compared to the style of the famous lingerie brand Victoria's Secret. As well as having successful retail locations, the brand also have a thriving online presence and are still continuing to grow. Their focus is on making women feel special and providing a quality service with gift wrapped items and unique pieces. British model Jaqui Ainsley has recently been recruited as the face of the brand and features in stores nationwide.