Men's BC London White Cotton Poplin Anchor Print Button Up Shirt

Cotton - A natural fibre grown on cotton plants

White - A colour combining all colours

Button - A round or square object used for fastening clothing or other items

Summer - The season between Spring and Autumn. Usually the hottest season of the year

button - A small fastener used on clothing to secure two pieces of fabric together.

shirts - A garment worn on the upper body. Commonly cotton with long or short sleaves and a button front

Shirt - an item of clothing. Shirts are worn over the shoulders and are buttoned together at the front. Shirts also have a collar.

Cotton - A 100% natural fibre coming from a cotton boll.

Classic - Something that is still like it was originally a high quality standard.

Pocket - A bag shaped insert in clothing used to carry items

Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.

Originally founded in 1912, Blue Inc, as it is known today, is a leading high street fashion retailer catering to men, women and teenagers. They originally only sold fashion for the young male market but they rebranded themselves in 1997 to become the unisex high street retailer that we see today. They now have 205 stores nationwide and are still expanding. One unique selling point of the brand is that they stock 90% of fashion from their own label. This means that they are able to offer exclusivity on their products and offer customers items they cannot get elsewhere. However, they also stock some top designer brands such as Ben Sherman, Crosshatch, Police, Diesel and BC London. Their fashion range is youth inspired and fashionable. They sell a range of jeans, jackets, casual clothes, evening wear and T Shirts and always aim to make sure their stock reflects current trends.