Boys Hevos Jeans Navy

Embroidered - A decorative stitching technique

ZIP - A device (Usualy Metal) used for temporarily attaching two pieces of fabric together

Pockets - A small bag to carry items usually sewn on the side of garments

Leg - A body part attached to the buttock

Small - something that takes up less space than normal.

Logo - A symbol that is usually associated with a brand or product.

Zip - A Fastening which can open and close to get inside.

Navy - A dark blue colour, also an armed forces that operates out at sea

Twin - A pair of people or animals that are born at the same time.

Pocket - A bag shaped insert in clothing used to carry items

Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.

Originally founded in 1912, Blue Inc, as it is known today, is a leading high street fashion retailer catering to men, women and teenagers. They originally only sold fashion for the young male market but they rebranded themselves in 1997 to become the unisex high street retailer that we see today. They now have 205 stores nationwide and are still expanding. One unique selling point of the brand is that they stock 90% of fashion from their own label. This means that they are able to offer exclusivity on their products and offer customers items they cannot get elsewhere. However, they also stock some top designer brands such as Ben Sherman, Crosshatch, Police, Diesel and BC London. Their fashion range is youth inspired and fashionable. They sell a range of jeans, jackets, casual clothes, evening wear and T Shirts and always aim to make sure their stock reflects current trends.