Infuse hair with body & flexible bounce with PUREOLOGY Pure Volume Blow Dry Amplifier. This lightweight Zero Alcohol formula with heat-activated volumisers creates long-lasting fullness & enhances colour brilliance as you blow-dry. Ideal for fine to medium hair types PUREOLOGY Pure Volume Blow Dry Amplifier is formulated with the exclusive Anti Fade Complex which maximises colour retention & advanced volumising micro-emulsion technology which works to create fullness & strength hair is left with bountiful body & enhanced vibrancy.