Loreal Serie Expert Curl Contour Shampoo This curl contour shampoo from loreal is just what you need to prep, enhance or define. Featuring Hydracell technology, a unique blend of glycerine, oil & Incell, this nourishing shampoo enhances curl shape & movement. Directions Of Use: Distribute evenly through wet hair & lather. Rinse thoroughly. Repeat process if necessary.