Providing you with perfect results every time, the ghd hair straightener live up to the reputation of being the King of straighteners. Known for flawless & effortless styling, the ghd IV Styler goes a step above the rest, vastly improving on the previous ghd design. Using advanced ceramic technology to ensure for a smooth finish every time, softening & reducing the appearance of fly-aways & split ends. Advanced Ceramic Heaters banish static & frizz to leave your style sleek & smooth every time. Whether it’s curling, waving or straightening, the rounded edges of the ghd IV Styler promise for smooth, curved finishes perfect for natural looks. The new Sleep Mode gives you some much needed peace of mind, switching off automatically after 30 minutes of being inactive, ensuring for your house being kept safe. UK three pin plug only, but the Universal Voltage means that wherever you are in the world, your hair will remain glamorous & beautiful. Unique Digital Technology provides with a perfected & effortless experience for ease during styling, whilst the Shiver Mode provides protection to your ghd stylers internal mechanics. Swivel Cord Attachment allows for movement & versatility no matter how intricate the styling. Preventing twisting & knotting ensuring the cord is longer without holding your styling back. When styling always use thermal protection hair products. For the perfect straight look, separate hair & gently with no stopping glide from root to tip. For the perfect curled look, use the same method of separating the hair but gently wrap your hair around the round barrel & glide downwards to reveal a cute curl. UK three pin plug only