This Bamboo Men's Power Hold Maximum Strength Gel from Alterna is a high hold gel that helps keep your style in place, all day long. This ingenious gel leaves your hair looking naturally coiffed, with a nice healthy shine, without the flaking or build up other styling products can leave. This maximum strength gel is enriched with organic bamboo extract & hemp seed oil, which nourishes & moisturises hair as well as improve its strength & flexibility, giving you overall stronger & healthier hair. Fortify your hair & style with this fantastic max strength gel.