Breathe new life back into blonde hair with Joico Blonde Life Brightening Shampoo. This sulphate-free shampoo banishes brassy tones for bright blonde locks which dazzle with renewed radiance. Enriched with tamanu & monoi oils, this nourishing shampoo hydrates parched, bleached hair to fight frizz & amplify shine. Hair is left silky soft, allowing a hairbrush to simply glide through, minimising further breakage & damage. The cleansing power comes from anionic surfactant molecules which trap dirt & oil from hair & effectively rinse them away. Suitable for all bleached, colour treated hair.